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How to Build Links for SEO Link building is one of the most powerful and often misunderstood pillars of Search Engine Optimization. It’s not just about getting your content noticed — it’s about building authority, trust, and visibility in the eyes of both users and search engines.  What is Link Building? Link building is the process of acquiring hyperlinks from other websites to your own. These links, often called “backlinks,” help search engines discover your pages and determine how valuable and relevant they are. In the broader context of SEO, backlinks act like votes of confidence. It simply means more websites and people trust the content you’re creating. The more high – quality backlinks your site receives, the more likely it is to rank well in search results. How Do Backlinks Impact Search Rankings? Backlinks don’t just signal trust — they also directly impact how search engines crawl, index, and rank your site. Before diving into specific strategies, it’s important to get comfortable with a few core concepts that influence how link building actually works. These will help you evaluate potential link opportunities more strategically and avoid common pitfalls. PageRank and Domain Authority PageRank is a Google algorithm metric that measures the importance of a page based on the quantity and quality of links pointing to it. Although Google no longer shows public PageRank scores, the concept is still very much alive behind the scenes. Domain Authority (DA) is a third-party metric developed by Moz to estimate how well a website will rank on search engines. It’s scored on a scale of 1 to 100. Higher scores indicate a greater ability to rank.  Other tools offer similar metrics. For example, Ahrefs calls it Domain Rating (DR) while Semrush calls it Authority Score. Despite the difference in terms, they all point to the same concept.  Types of Link Building Strategies Let’s explore some of the most effective and widely used link building strategies, each offering unique opportunities to earn valuable backlinks. 1) Skyscraper Technique The Skyscraper Technique, popularized by Brian Dean of Backlinko, is all about finding high-performing content, improving upon it, and then reaching out to the websites that are linked to the original content. It’s a strategy built on the premise that if a site is linked to good content, they’re even more likely to link to better content. 2) Guest Blogging or Guest Posting Guest blogging , or guest posting, involves contributing an article or blog post to another website in your niche. In return, you typically receive a valuable backlink back to your own site, often within your author bio or within the body of the content itself. To be a successful guest blogger, prioritize websites that are highly relevant to your industry and target audience. A link from an irrelevant site holds little value.  Don’t forget to provide original, well-researched, and valuable content that aligns with the host site’s editorial standards.  3) Digital PR Digital PR is the art of earning editorial links by creating newsworthy assets, conducting original data studies, or developing valuable resources that attract media attention. It’s a proactive approach to link building that often results in high-authority, natural links from reputable news outlets, industry publications, and influential blogs. 4) Resource Page Link Building Resource page link building involves finding and requesting inclusion on curated lists of valuable resources. Many websites maintain “resources” or “links” pages where they compile helpful articles, tools, and websites for their audience. Find resource pages on search engines by typing:  Once you identify relevant resource pages, reach out to the website owner with a polite request to consider including your valuable content on their list. Highlight why your resource would be a beneficial addition for their audience. 5) Broken Link Building Broken link building is the practice of finding dead links on other websites and suggesting your own relevant, high-quality content as a replacement. It’s a win-win — you help webmasters fix issues on their sites, and you earn a valuable backlink. You can manually browse websites for dead links using tools like Screaming Frog’s SEO Spider or browser extensions like Check My Links or LinkMiner.  It’s best to do it after a migration or during a website audit. Once you find a broken link, email the webmaster, inform them about the broken link, and suggest the new URL with up-to-date content. 6) Link Reclamation Link reclamation is the process of finding unlinked brand mentions and requesting that the website add a link to your site. Often, people will mention your brand, product, or a key person from your company without actually linking back to your website. You can find unlinked mentions by setting up Google Alerts for your brand name, product name, or thought leaders. You may also try tools like Mention.com, Brandwatch, or Ahrefs.  When you discover an unlinked mention, reach out to the website owner with a friendly email, thanking them for the mention and politely requesting that they add a link to your site for the benefit of their readers. 7) HARO (Help A Reporter Out) HARO (Help A Reporter Out) is a service that connects journalists with expert sources. For SEOs and businesses, it’s a fantastic way to earn high-quality media links from reputable news outlets and publications by providing expert quotes and insights. A representative from your brand or business can sign up as a source and you’ll receive emails with queries from journalists seeking expert opinions on various topics. When you see a query relevant to your industry, you may craft a response and reply to the journalist.  8) Podcast & Interview Links Appearing as a guest on relevant podcasts or being interviewed for online publications is an excellent way to earn branded backlinks. When you’re featured, the podcast show notes or interview article will almost always include a link back to your website, often to your homepage or a specific landing page you’d like to promote.  Beyond the link, you gain exposure to a new audience, building brand awareness and credibility. You can also position